Does your SEO efforts are showing negative results? Have you checked your site’s spam score?
Well, Spam Score is a website rating system released by SEO Data & Software Company, Moz, in 2015. It indicates how spammy your website’s subdomain can be perceived by Google. Moz analyzes an umpteen number of websites and identifies certain features that were in common, which are penalized by Google. The aggregate of these flags is represented in percentage; the more the accumulated flags, the more the spam score.
A spam score of 1% to 30% is considered as low, 31%-60% as a medium, and 61%-100% as a high score.
Are you wondering how can I check the spam score of my website?
Well, checking a website’s spam score is very easy with the free Moz tool. Just enter your URL, and shortly, you’ll get a complete website report. Along with this score, you’ll also be able to see your site’s DA PA score and inbound links.
Read On Some Quick-win Ways to Lower Your Spam Score
- Remove Spam Links and Get quality backlinks
Even one spam backlink will contribute to the loss of rankings; if multiple spam backlinks were spread to your site, the consequences could be disastrous. So, identify such toxic links and request removal by contacting the offending webmaster. You can use any tool—Ahrefs, SEMRush, Moz, and Monitor Backlinks—to find out from where those spammy links are coming. If you don’t get a timely response from the webmaster, you can turn to Google’s ‘Disavow Links’ tool to sort your backlink spamming problems. This tool lets you import a text file that contains every link you want Google to ignore. It helps your site from being penalized. It would be best if you focus on getting high-quality backlinks to your websites.
- Get HTTPS
If you’ve not secured your site with HTTPS yet, it’s a good idea to do it now as it is a good trust signal.
- The proportion of Dofollowed to Nofollowed Links
Dofollow links allow search engine bots and users to follow you and reach your website. Such links pass on ‘link juice’ from one site to another, helping your website rank higher on the Google results. Whereas, nofollow links include a bit of code that requests search engine bots not to crawl them. When making links, it’s essential to create them in proper proportion to prevent the spam score from raising up.
- Large Site with Few Links
If your website has so many pages but doesn’t have enough backlinks pointing to it, then there are higher chances that your spam score increases. Having a few links indicate to Google that the site doesn’t contain good quality and valuable content.
- Duplicate or Little content
Duplicate content issues can ruin your SEO efforts. Although there’s no such thing as a duplicate content penalty, it may affect your site rankings and spam score negatively. So get both issues (duplicate & little content) resolved as early as possible.
- Avoid External Links in Navigation
It’s suggested to avoid adding external links to the content. Sites that have an abnormal number of external links included within the site’s navigation structure is always considered spammy sites.
- Include your NAP info on your website
You must add NAP (Name, Address, and Phone number) details accurately on your business website. Spam sites rarely have all such details; if you want to tell Google that your site is legit, then include all such details properly. Displaying contact details helps to build customer trust and offers a better user experience.
- Don’t use a long, keyword-rich domain name
Always remember the shorter, the better. Choose a domain name that the users can easily remember. Avoid using a long, numeric, and keyword-rich domain & sub-domain name.
- Avoid ‘poison’ words, spam phrases
Poison words are associated with webspam topics, like adult content, casinos, and pharmaceuticals. It will help if you avoid them on your website because adding too many poison words can lead to site spamming.
- Resolve SEMrush issues
SEMrush is a complete digital marketing suite, primarily used for competitive analysis. Beyond that, this tool also helps to discover optimization opportunities on your website. If you resolve all the discovered SEMrush issues, the probability that your website rank higher on the SERP increases drastically. Further, it also aids in improving your site’s spam score.
In a Nutshell, keeping the website’s spam score low helps in maintaining the trust of search engines towards your sites and improving SEO score which helps your site to rank up in the search engines. You should implement all the above-mentioned points to lower your spam score, and if needs any help, we are here to assist you! SNV Services can help you take your digital presence to new heights.