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Berno Renovations

From Plans to Performance, How We Built a Strong SEO Strategy for the Berno Renovations Website


  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials


Berno Renovations is a business that specializes in remodeling, renovation, and construction services for commercial and residential properties in Lisle, IL, and in their local area. They provide high-quality, reliable custom homes as well as complete home renovations. The team at Berno Renovations includes experienced designers, builders, and contractors who are dedicated to delivering excellent results. They have a reputation for being reliable, trustworthy, and easy to work with; this has led to a loyal customer base with positive word-of-mouth referrals.



Here is the Framework of SWOT Analysis


There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.



There was a lack of optimization of the website's metadata or how the link profile needs to be improved. There was also a poor structure or architecture of the website. Low website traffic or poor website performance.



One of the main benefits is the opportunity to develop links with influencers and other businesses. Make use of new and emerging SEO techniques and trends to improve your SEO strategy. The company can use content marketing to attract more visitors or it can optimize its website for local search.



This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognize that there are many companies in your industry that have already established strong SEO strategies, and as a result, it was tough to beat competitors



High Competition

At the beginning of our project, we identified 15 targeted keywords to rank for, including eight high-volume keywords that were extremely high in the competition. However, we found that we were not ranking on any of these keywords, and several established players dominated the top search rankings.



Indexation Issues

We identified several technical issues that were negatively impacting our search engine rankings. One of the significant challenges we faced was related to indexation. We noticed that despite starting our project in January 2022, only two of our targeted URLs were indexed by search engines by March 2022. This suggested that there were significant indexation issues with our website that were preventing it from appearing in search engine results.


Limited Content

The website had a few pieces of content on the targeted pages, which made it challenging to rank for a variety of keywords and topics. With limited content, we could not provide enough information to our target audience and search engines to indicate our expertise and authority in the home renovation industry.

Lack of Keywords in Content

One of the significant challenges we faced in our SEO efforts was the lack of keyword-optimized content on our targeted pages. Additionally, our website's meta tags, including title tags and meta descriptions, were not optimized for our targeted keywords.


Lack of Footer & Header Optimization

Another challenge we faced with our website was the lack of footer and header optimization. Specifically, our targeted pages' links were not found in the footer, and our phone number and contact email were not found in the header section of the website.



Lack Of Blog Optimization

Another challenge we faced with our website was the lack of regular blog updates. As we checked, there were no blog posts after 10 December 2021. Regular blog updates are essential for SEO as they provide fresh, relevant content for search engines to crawl and index, which can improve search engine rankings and increase website traffic. 


Plagiarism Issue

Plagiarism is a serious issue that can negatively impact search engine rankings and credibility. Search engines can detect plagiarized content and penalize websites that use it. This can result in lower search engine rankings and decreased website traffic.



Absence of Google Analytics

One of the significant challenges we faced with our website was the absence of Google Analytics code. Google Analytics is a crucial tool for tracking website performance, user behavior, and other important metrics that help in making data-driven decisions for SEO optimization.



Increase Organic Traffic

The primary objective of this project is to increase the amount of organic traffic to the website.


Improve Search Engine Rankings

Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.

Enhance User Experience

The objective is to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.


Increase Brand Visibility

The aim is to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.

Generate leads and conversions

Moreover, the objective is to generate more leads and conversions for Berno Renovations. by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.



On-page Optimization

  • Optimize page titles and meta descriptions
  • heading tag suggestions
  • Image optimization
  • Internal linking
  • Footer Optimization
  • cannibalization Issue
  • Competitor Analysis

Technical SEO

  • website speed
  • Trailing slash issue
  • canonical tag suggestions
  • SEO Friendly URL Optimization
  • Update Schema code - FAQ schema & rating schema
  • Hreflang Issue
  • 404-page issue
  • Update sitemap file
  • orphan pages
  • Implement GA, and GTM code for tracking events & goals

Backlink Building

  • Using high DA pa websites for backlink creation
  • do-follow backlink creation

Content Creation

  • Give content outline suggestions
  • Blog optimization


Ranking Overview - After


We conducted an SEO audit of the Berno Renovations website in January 2022 to assess its performance in organic search results. The audit revealed that initially, none of the target keywords were ranking anywhere in the search results.

After implementing our recommended SEO strategies, we monitored the website's ranking performance for 15 target keywords over 13 months, from January 2022 to February 2023. 





This SEO success story underscores the vital role of a targeted strategy for small businesses like Berno Renovations. By employing SEO tactics like keyword research, website optimization, quality backlinks, and technical enhancements, they've achieved substantial gains in online visibility, organic traffic, and lead generation.

Improved search engine rankings for targeted keywords have expanded the website's visibility, connecting with more potential customers. Enhanced website structure and content have enriched user experiences, leading to increased engagement and conversions.

Strategic link-building efforts have bolstered the site's authority and credibility, resulting in higher rankings, more traffic, and boosted sales. Technical optimization has furthered mobile responsiveness and security, enhancing user experiences and search engine rankings.

In essence, this case study illustrates how a well-executed SEO strategy can drive sustainable growth for small businesses, fostering increased traffic, customer acquisition, and sales. It emphasizes the importance of keyword focus, website optimization, backlink quality, and technical improvements, enabling small businesses to compete effectively in their niche and expand their online presence.



Keyword Research & Optimization

Keyword research and optimization is essential for SEO success. The Berno Renovations project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.

Site Structure & Navigation

Site structure and navigation can impact SEO performance. The Selco USA project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.

Content Quality and Relevance

High-quality and relevant content is critical for SEO success. Berno Renovations project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.


Link Building

Building high-quality backlinks from authoritative and relevant websites is critical for off-page SEO success. Berno Renovations project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0, etc.



On-Page Optimization

  • Conducting regular content audits to identify areas for improvement and optimization.
  • Continuously refining and optimizing the keyword strategy to target relevant, high-traffic keywords and long-tail keywords.
  • Regularly testing and optimizing website structure and navigation to make it easy for search engine crawlers and users to find and navigate the site.
  • Regularly creating and optimizing content, including web blog posts, to improve relevance and increase engagement.
  • Regularly implementing advanced schema markup to provide search engines with additional context and improve the visibility of the website in search results.
  • Continuously testing and optimizing website speed and mobile optimization.


Off-Page Optimization

  • Developing and executing a long-term link-building strategy that focuses on building high-quality, relevant links from other authoritative websites in the same industry or niche.
  • Building and maintaining a strong social media presence to increase the website's visibility and drive traffic to the website.
  • Using advanced analytics and reporting tools to measure the impact of off-page optimization efforts and optimize the strategy accordingly.

Ongoing analysis and monitoring

  • Regularly reviewing web analytics data to identify trends and opportunities for improvement.
  • Conducting ongoing competitor analysis to identify new opportunities and potential threats.
  • Staying up-to-date with the latest search engine algorithm updates and industry best practices to ensure the website remains optimized for search engine rankings.
  • Continuously testing and optimizing the website's design, content, and user experience to improve conversion rates and user engagement.

Client Testimonials

I had trouble getting more people to visit my website. But then, I decided to work with SNV Services on their SEO project, and it made a big difference. They did a great job with on-page and off-page SEO techniques, and the results were outstanding. My website's search engine ranking improved a lot, and I got a lot more people visiting. I really recommend SNV Services to anyone who wants to make their website better with SEO.