• Home
  • CASE STUDY - LEZZAT LTD

CASE STUDY - LEZZAT LTD

From Struggling to Thriving - The Success Story of Our E-Commerce Client

INDEX

  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials

OVERVIEW

Lezzat is a leading E-commerce marketing agency that has its headquarters in Reading, UK, and Athens, Greece. The agency was established by a group of seasoned Amazon sellers who had previously experienced the difficulties associated with selling on Amazon and decided to leverage their expertise to provide assistance to other businesses. 

Their team comprises a talented group of professionals in marketing, design, photography, and consulting, who are committed to simplifying the complexities of Amazon selling. As an agency founded by Amazon sellers, they have had the privilege of serving some of the world's most notable consumer brands and emerging startups.

SWOT ANALYSIS

Here is the Framework of SWOT Analysis

Strengths

There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.

 

Weaknesses

The website lacked optimization in its metadata and needed improvements in its link profile. Additionally, it had a poorly structured architecture. This resulted in low website traffic and overall poor website performance.

 

Opportunities

One of the primary advantages is the opportunity to establish links with influencers and other businesses. This allows the company to leverage new and emerging SEO techniques and trends to enhance its SEO strategy. Furthermore, the company can employ content marketing to attract more visitors and optimize its website for local search.

 

Threats

This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognized that many companies in this industry have already established strong SEO strategies, making it tough to beat competitors.

 

PROBLEM & CHALLENGES

High Competitive Keywords

High Competitive Keywords - One of the biggest challenges of an SEO project is the high level of competition for search engine rankings.

In many industries, there may be a large number of websites vying for the same keywords and phrases, making it difficult to achieve top rankings.

Constantly Changing Algorithms

Search engine algorithms are constantly changing, making it difficult to maintain consistent rankings over time. This means that SEO strategies must be constantly updated and adjusted to stay relevant and effective.

Google Spam Link Update

This graph shows the toxic backlink score of the website that affects our SEO strategy. 

Technical Issues

Technical issues with website structure, coding, and server configurations can have a major impact on SEO performance. We have identified and fixed these issues for their website.

  • Site Speed
  • Mobile Responsiveness
  • Broken Links
  • Duplicate Content
  • Broken Links
  • SEO Friendly URL Optimization
  • 301 Redirection Suggestions
  • Improper Use of Header Tags
  • Alt attribute
  • canonical tag Suggestions

SEMrush Issues

Technical issues with website structure, coding, and server configurations can have a major impact on SEO performance. We have identified and fixed these issues for their website.

Lack of Quality Content

Content is a crucial element of SEO, and a lack of quality content can limit the effectiveness of an SEO strategy. We developed high-quality content that is engaging, informative, and optimized for search engines can be a challenge.

 

OBJECTIVES & GOALS

Increase Organic Traffic

The primary objective of this project is to increase the amount of organic traffic to the website.

Improve Search Engine Rankings

Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.

Enhance User Experience

The objective was to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.

 

Increase Brand Visibility

The aim was to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.

 

Generate leads and conversions

Moreover, the objective was to generate more leads and conversions for Lezzat Ltd. by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.

 

SOLUTIONS & IMPLEMENTATIONS

ON-PAGE OPTIMIZATION

  • OPTIMIZE PAGE TITLES AND META DESCRIPTIONS
  • HEADING TAG SUGGESTIONS
  • IMAGE OPTIMIZATION
  • INTERNAL LINKING
  • FOOTER OPTIMIZATION
  • CANNIBALIZATION ISSUE
  • COMPETITOR ANALYSIS

TECHNICAL SEO

  • WEBSITE SPEED
  • TRAILING SLASH ISSUE
  • CANONICAL TAG SUGGESSIONS
  • SEO FRIENDLY URL OPTIMIZATION
  • UPDATE SCHEMA CODE - FAQ SCHEMA & RATING SCHEMA
  • HREFLANG ISSUE
  • 404 PAGE ISSUE
  • UPDATE SITEMAP FILE
  • ORPHHEN PAGES
  • IMPLEMENT GA, GTM CODE FOR TRACKING EVENTS & GOALS

BACKLINK BUILDING

  • USING HIGH DA PA WEBSITES FOR BACKLINK CREATION
  • DO-FOLLOW BACKLINK CREATION

CONTENT CREATION

  • GIVE CONTENT OUTLINE SUGGESTIONS
  • BLOG OPTIMIZATION

RESULTS & DATA MATRIX

Ranking Overview - Before

Ranking Overview - After

TOXICITY SCORE

SEMRUSH AUDIT

AUDIANCE OVERVIEW

GOAL COMPLETIONS

TRAFFIC CHANNELS

CONCLUSION

In this case study, we summarize how we started our own SEO efforts and generated traffic from Google to our website using a variety of SEO tactics and strategies. While the techniques we used were helpful, it is essential to keep in mind that search engine optimization is a very technical field, and every business is different. Your business can use a number of strategies to improve its search engine ranking; however, it's important to keep in mind that each tactic should be tailored to the company's strengths and weaknesses.

Leads are valuable to everyone, right? You want to increase the business that comes through your website, but it isn't producing as much as it should. With years of experience optimizing sites for Google search results on the first page, we can help your company succeed.

If you're interested in learning more about how SEO can help your company expand, get in touch. SNV Services can support your business no matter what.

LESSONS LEARNED

Keyword Research & Optimization

Keyword research and optimization is essential for SEO success. The Lezzat.co.uk project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.

Site Structure & Navigation

Site structure and navigation can impact SEO performance. The Lezzat.co.uk project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.

Content Quality and Relevance

High-quality and relevant content is critical for SEO success. The Lezzat.co.uk project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.

Link Building

Building high-quality backlinks from authoritative and relevant websites are critical for off-page SEO success. The Lezzat.co.uk project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0 etc.

FUTURE PLANS

On-Page Optimization

  • Conducting regular content audits to identify areas for improvement and optimization.
  • Continuously refining and optimizing the keyword strategy to target relevant, high-traffic keywords and long-tail keywords.
  • Regularly testing and optimizing website structure and navigation to make it easy for search engine crawlers and users to find and navigate the site.
  • Regularly creating and optimizing content, including web blog posts, to improve the relevance and increase engagement.
  • Regularly implementing advanced schema markup to provide search engines with additional context and improve the visibility of the website in search results.
  • Continuously testing and optimizing website speed and mobile optimization.

Off-Page Optimization

  • Developing and executing a long-term link building strategy that focuses on building high- quality, relevant links from other authoritative websites in the same industry or niche.
  • Building and maintaining a strong social media presence to increase the website's visibility and drive traffic to the website.
  • Using advanced analytics and reporting tools to measure the impact of off-page optimization efforts and optimize the strategy accordingly.

Ongoing analysis and monitoring

  • Regularly reviewing web analytics data to identify trends and opportunities for improvement
  • Conducting ongoing competitor analysis to identify new opportunities and potential threats.
  • Staying up-to-date with the latest search engine algorithm updates and industry best practices to ensure the website remains optimized for search engine rankings.
  • Continuously testing and optimizing the website's design, content, and user experience to improve conversion rates and user engagement.

Client Testimonials

I was struggling to increase traffic to my website www.lezzat.co.uk, but the SEO project undertaken by the team at SNV Services was a game-changer. The on-page and off-page SEO techniques implemented were comprehensive, and the results were outstanding. The website's search engine rankings improved dramatically, and we saw a significant increase in organic traffic. I highly recommend SNV Services for anyone looking to improve their website's SEO.