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ESports Health & Performance Institute

Accelerated EHPI's Online Presence to New Peaks with on-point website optimiz


  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials


The Esports Health and Performance Institute (EHPI) is the first-ever continuing education platform designed for medical and performance science professionals in esports. It is founded by experienced esports medicine and performance providers; EHPI provides practical and clinical knowledge for professionals to apply their skills in the esports industry. They provide the largest collection of gaming-specific health, fitness, and performance information on the internet.



Here is the Framework of SWOT Analysis


There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.



The website lacked optimization in its metadata and needed improvements in its link profile. Additionally, it had a poorly structured architecture. This resulted in low website traffic and overall poor website performance.



The main advantage of opportunities to develop links with influencers and other businesses. Make use of new and emerging SEO techniques and trends to improve your SEO strategy. The company can use content marketing to attract more visitors or how it can optimize its website for local search.



This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognize that there are many companies in your industry that have already established strong SEO strategies, and as a result, it was tough to beat competitors



High competitive keywords

The keywords were highly competitive, difficult to rank for, and require significant time, effort, and resources to achieve a high ranking. The main challenge we have faced is convincing search engines that the website content is more relevant and valuable to users.


Difficulties to Resolve Technical Issues

Upon commencing our work on this website, we discovered its technical foundation was lacking.

An insufficient amount of content was present on the website. In the initial stage, the website lacked sufficient content on its main landing pages. We first analyzed the competitors before providing suggestions for the website's content outline.



Increase Organic Traffic

The primary objective of this project was to increase the amount of organic traffic to the website.


Improve Search Engine Rankings

Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.


Enhance User Experience

The objective was also to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.


Increase Brand Visibility

 The aim was to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.


Generate leads and conversions

Moreover, the objective was to generate more leads and conversions for Esports Health and Performance Institute (EHPI). by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.


On-page Optimization

  • Optimize page titles and meta descriptions
  • Heading tag suggestions
  • Image optimization
  • Internal linking
  • Footer Optimization
  • Cannibalization Issue
  • Competitor Analysis

Technical SEO

  • Website speed
  • Trailing slash issue
  • Canonical tag suggestions
  • SEO Friendly URL Optimization
  • Update Schema code - FAQ schema & rating schema
  • Hreflang Issue
  • 404-page issue
  • Update sitemap file
  • orphan pages
  • Implement GA, GTM code for tracking events & goals

Backlink Building

  • Used high DA PA websites for backlink creation 
  • created do-follow backlinks.

Content creation

  • Gave content outline suggestions
  • Blog optimization


Ranking Overview - After





At first, it may seem difficult, but it's a combination of hard work and smart thinking that led to results that exceeded expectations. It is always the toughest part of any routine to stick with it. We did the same thing to enjoy continual improvement in SEO strategies.

Following the steps outlined in this case study made my client reach the top positions at Google. With each step, we delivered better ranking and increased traffic, which increased conversions



Keyword Research & Optimization

Keyword research and optimization is essential for SEO success. ESports Health & Performance Institute project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.


Site Structure & Navigation

Site structure and navigation can impact SEO performance. ESports Health & Performance Institute project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.

Content Quality and Relevance

High-quality and relevant content is critical for SEO success. ESports Health & Performance Institute project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.

Link Building

Building high-quality backlinks from authoritative and relevant websites are critical for off-page SEO success. ESports Health & Performance Institute project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0 etc.



On-Page Optimization

  • Conducting regular content audits to identify areas for improvement and optimization.
  • Continuously refining and optimizing the keyword strategy to target relevant, high-traffic keywords and long-tail keywords.
  • Regularly testing and optimizing website structure and navigation to make it easy for search engine crawlers and users to find and navigate the site.
  • Regularly creating and optimizing content, including web blog posts, to improve relevance and increase engagement.
  • Regularly implementing advanced schema markup to provide search engines with additional context and improve the visibility of the website in search results.
  • Continuously testing and optimizing website speed and mobile optimization.


Off-Page Optimization

  • Developing and executing a long-term link-building strategy that focuses on building high-quality, relevant links from other authoritative websites in the same industry or niche.
  • Building and maintaining a strong social media presence to increase the website's visibility and drive traffic to the website.
  • Using advanced analytics and reporting tools to measure the impact of off-page optimization efforts and optimize the strategy accordingly.

Ongoing analysis and monitoring


  • Regularly reviewing web analytics data to identify trends and opportunities for improvement.
  • Conducting ongoing competitor analysis to identify new opportunities and potential threats.
  • Staying up-to-date with the latest search engine algorithm updates and industry best practices to ensure the website remains optimized for search engine rankings.
  • Continuously testing and optimizing the website's design, content, and user experience to improve conversion rates and user engagement.

Client Testimonials

Struggling to get folks to my website was a real headache. Then, I linked up with SNV Services for their SEO project, and it was a total game-changer. Their on-page and off-page SEO strategies were super thorough, and the outcome? Insane! My website's ranking in search results skyrocketed, and organic traffic surged. I'm telling you, if you want your website's SEO to shine, SNV Services is where it's at.