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ESports Health & Performance Institute
The Esports Health and Performance Institute (EHPI) is the first-ever continuing education platform designed for medical and performance science professionals in esports. It is founded by experienced esports medicine and performance providers; EHPI provides practical and clinical knowledge for professionals to apply their skills in the esports industry. They provide the largest collection of gaming-specific health, fitness, and performance information on the internet.
There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.
The website lacked optimization in its metadata and needed improvements in its link profile. Additionally, it had a poorly structured architecture. This resulted in low website traffic and overall poor website performance.
The main advantage of opportunities to develop links with influencers and other businesses. Make use of new and emerging SEO techniques and trends to improve your SEO strategy. The company can use content marketing to attract more visitors or how it can optimize its website for local search.
This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognize that there are many companies in your industry that have already established strong SEO strategies, and as a result, it was tough to beat competitors
The keywords were highly competitive, difficult to rank for, and require significant time, effort, and resources to achieve a high ranking. The main challenge we have faced is convincing search engines that the website content is more relevant and valuable to users.
Upon commencing our work on this website, we discovered its technical foundation was lacking.
An insufficient amount of content was present on the website. In the initial stage, the website lacked sufficient content on its main landing pages. We first analyzed the competitors before providing suggestions for the website's content outline.
The primary objective of this project was to increase the amount of organic traffic to the website.
Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.
The objective was also to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.
The aim was to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.
Moreover, the objective was to generate more leads and conversions for Esports Health and Performance Institute (EHPI). by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.
We helped our client, EHPI, bring the most competitive keywords in the top position and some highly competitive keywords to the second page in Google SERP, that too in just 3 months.
Here are some screenshots of 1-2 keywords from clients targeted keyword lists that we ranked in no time.
User Acquisition: As mentioned in the below mentioned attached screenshot all users were increased by 309.20% and organic user traffic was increased by 206.25%.
New User: As shown in the screenshot, total and organic new users increased by 304.38% & 233.87& respectively.
Session: A session is a group of user interactions with your website that take place within a given time frame.
In these 3 months of period we achieved 226.49% of increment in session via organic traffic and 307.12% of increment from all users.
Pageviews: Pageviews is a metric defined as the total number of pages viewed.
As shown in the below mentioned screenshot, pageviews have increased by 277.49% via all users & 328.26% via organic traffic.
New vs Returning Users: Study shows that for any business returning users are more beneficial as a conversion. So, we worked on them and got good results.
During a session, if a user performs an action that is tracked as a goal, this counts as a Goal Completions.
As mentioned, in the below screenshot we achieved a good amount of goal completions which increased by 109.50% in 3 months.
Other Goals: We have set up some important goals to track their important revenue metric:
In 3 months, we achieved excellent results, as indicated in the screenshot.
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At first, it may seem difficult, but it's a combination of hard work and smart thinking that led to results that exceeded expectations. It is always the toughest part of any routine to stick with it. We did the same thing to enjoy continual improvement in SEO strategies.
Following the steps outlined in this case study made my client reach the top positions at Google. With each step, we delivered better ranking and increased traffic, which increased conversions
Keyword research and optimization is essential for SEO success. ESports Health & Performance Institute project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.
Site structure and navigation can impact SEO performance. ESports Health & Performance Institute project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.
High-quality and relevant content is critical for SEO success. ESports Health & Performance Institute project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.
Building high-quality backlinks from authoritative and relevant websites are critical for off-page SEO success. ESports Health & Performance Institute project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0 etc.
Struggling to get folks to my website was a real headache. Then, I linked up with SNV Services for their SEO project, and it was a total game-changer. Their on-page and off-page SEO strategies were super thorough, and the outcome? Insane! My website's ranking in search results skyrocketed, and organic traffic surged. I'm telling you, if you want your website's SEO to shine, SNV Services is where it's at.
