The How and Why of NextWaveSTEM's Rooted Website Optimization


  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials


NextWaveSTEM provides innovative STEM education solutions for students and educators worldwide. They offer hands-on projects, curriculum materials, and professional development training to promote STEM learning in a fun and engaging way. They provide helpful resources for educators and parents looking to support their children's STEM education. They offer in-person and virtual courses for schools and a turn-key curriculum in Robotics, Drone Coding, Artificial Intelligence, 3D Printing, and more at K-12 schools nationwide. 



Here is the Framework of SWOT Analysis


There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.



There was a lack of optimization of the website's metadata or how the link profile needs to be improved. There was also a poor structure or architecture of the website. Low website traffic or poor website performance



The main advantage of opportunities to develop links with influencers and other businesses. Make use of new and emerging SEO techniques and trends to improve your SEO strategy. The company can use content marketing to attract more visitors or it can optimize its website for local search.


 This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognize that there are many companies in your industry that have already established strong SEO strategies, and as a result, it was tough to beat competitors



URL and Content not Optimized with Targeted Keywords

We found that URLs and Content are not optimized with targeted keywords. As a result, they hinder the website's ability to rank for relevant search terms and attract organic traffic.

Broken Links & Duplicate Pages

Initially, when we started working on the website, we found many broken links and duplicate pages. They were negatively affecting the user experience, which led to a decrease in traffic and search engine ranking for the website.

So, it is crucial to identify and fix these issues to ensure the website is optimized for search engines and provides a seamless user experience.

Because their services are so specific and niche, it was a challenge for us to put their business in front of people actively searching for those particular terms. 

High competitive keywords

The keywords are highly competitive, difficult to rank for, and require significant time, effort, and resources to achieve a high ranking. The main challenge we have faced is convincing search engines that the client's website content is more relevant and valuable to users.


Difficulties to resolve external broken links

Another issue we have faced for websites is external broken links. These broken links negatively impact clients' website user experience, as well as their search engine rankings.



Increase Organic Traffic

The primary objective of this project is to increase the amount of organic traffic to the website.


Improve Search Engine Rankings

Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.


Enhance User Experience

The objective is to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.


Increase Brand Visibility

The aim is to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.


Generate leads and conversions

Moreover, the objective is to generate more leads and conversions for NextWaveSTEM by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.



On-page Optimization

  • Optimize page titles and meta descriptions
  • heading tag suggestions
  • Image optimization
  • Internal linking
  • Footer Optimization
  • cannibalization Issue
  • Competitor Analysis

Technical SEO

  • website speed
  • Trailing slash issue
  • canonical tag suggestions
  • SEO Friendly URL Optimization
  • Update Schema code - FAQ schema & rating schema
  • Hreflang Issue
  • 404-page issue
  • Update sitemap file
  • orphan pages
  • Implement GA, GTM code for tracking events & goals

Backlink Building

  • Using high DA pa websites for backlink creation
  • do-follow backlink creation

Content creation

  • Give content outline suggestions
  • Blog optimization


Ranking Overview - After





The process may seem difficult at first, but it is the perfect combination of both hard and smart work and brings results beyond expectation. Like any routine, the most challenging part is to stick true to the plan. That's the same thing we did to enjoy the continual improvement in SEO strategies.



Keyword Research & Optimization

Keyword research and optimization is essential for SEO success. NextWaveSTEM project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.


Site Structure & Navigation

Site structure and navigation can impact SEO performance. NextWaveSTEM project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.

Content Quality and Relevance

High-quality and relevant content is critical for SEO success. NextWaveSTEM project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.


Link Building

Building high-quality backlinks from authoritative and relevant websites is critical for off-page SEO success. NextWaveSTEM project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0, etc.


On-Page Optimization

  • Conducting regular content audits to identify areas for improvement and optimization.
  • Continuously refining and optimizing the keyword strategy to target relevant, high-traffic keywords and long-tail keywords.
  • Regularly testing and optimizing website structure and navigation to make it easy for search engine crawlers and users to find and navigate the site.
  • Regularly creating and optimizing content, including web blog posts, to improve relevance and increase engagement.
  • Regularly implementing advanced schema markup to provide search engines with additional context and improve the visibility of the website in search results.
  • Continuously testing and optimizing website speed and mobile optimization.


Off-Page Optimization

  • Developing and executing a long-term link-building strategy that focuses on building high-quality, relevant links from other authoritative websites in the same industry or niche.
  • Building and maintaining a strong social media presence to increase the website's visibility and drive traffic to the website.
  • Using advanced analytics and reporting tools to measure the impact of off-page optimization efforts and optimize the strategy accordingly.

Ongoing analysis and monitoring

  • Regularly reviewing web analytics data to identify trends and opportunities for improvement.
  • Conducting ongoing competitor analysis to identify new opportunities and potential threats.
  • Staying up-to-date with the latest search engine algorithm updates and industry best practices to ensure the website remains optimized for search engine rankings.
  • Continuously testing and optimizing the website's design, content, and user experience to improve conversion rates and user engagement.

Client Testimonials

Man, I was having a real tough time getting people to visit my website. But then, I hooked up with SNV Services for their SEO project, and it totally flipped the script. They did some seriously detailed on-page and off-page SEO magic, and the results? Mind-blowing! My website shot up in those search engine rankings, and I got a ton more folks checking it out. Seriously, if you're looking to boost your website's SEO, SNV Services is the way to go.