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Selco USA, Inc

The Electric Upgrade to Selco USA's Website Optimization: A Case Study on SEO Excellence


  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials


Selco USA, Inc. is a leading provider of electrical supplies, serving customers across a range of industries, including construction, manufacturing, and engineering. The company offers a wide range of products, including electrical enclosures, power distribution equipment, lighting fixtures, and more.

Overall, Selco USA, Inc. is committed to providing its customers with the highest quality products and solutions that enable them to succeed in their respective industries. With its extensive experience and expertise, Selco USA, Inc. is a trusted partner for businesses looking to improve their efficiency, productivity, and profitability.


Here is the Framework of SWOT Analysis


There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.


There is a lack of optimization of the website's metadata and the link profile needs to be improved. The website’s structure was also poor. Low website traffic or poor website performance.


The main advantage is the opportunities to develop links with influencers and other businesses. Make use of new and emerging SEO techniques and trends to improve SEO strategy. The company can use content marketing to attract more visitors or it can optimize its website for local search.


This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognize that there are many companies in  the industry that have already established strong SEO strategies, and as a result, it was tough to beat competitors



Achieving good SEO results can be a challenge, particularly in competitive industries. Selco USA was an extremely challenging project, with multiple issues that needed to be addressed to achieve better SEO results. We encountered various obstacles while optimizing the website. 

A. Outdated Sitemap.xml: The website faced issues with an outdated sitemap, causing indexing and crawling problems. An updated sitemap is crucial for efficient search engine navigation.


B. Highly Competitive B2B Niche: Operating in a highly competitive B2B niche posed significant SEO challenges, competing against established players with better domain authority and extensive content.


C. Website Structure: Website structure and architecture has so many issues which lead to poor user experience. We identified the major issues and gave suggestions for improvement. 

  • Lack of footer & header optimization with missing contact information and navigation
  • The absence of a blog page hindered SEO, missing out on long-tail keywords and backlink opportunities
  • The Contact Us page lacked a contact form
  • A messy and cluttered design
  • Lack of keyword optimization


D. No Google My Business Page: Local SEO suffered without a Google My Business page, missing out on local search results.


E. Highly Plagiarized Content: More than 50% of plagiarized content hurts credibility and search engine rankings.


F. Technical Issues: Technical issues with website structure, coding, and server configurations can have a major impact on SEO performance. We have identified and fixed these issues for their website.

  • Low domain authority
  • Breadcrumb errors 
  • Mobile usability
  • Missing schema tags
  • Soft 404 errors negatively impacted SEO rankings
  • 301 Redirection
  • Low Text-to-HTML Ratio
  • SEO Friendly URL Optimization



Increase Organic Traffic

The primary objective of this project is to increase the amount of organic traffic to the website.


Improve Search Engine Rankings

Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.


Enhance User Experience

The objective is to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.


Increase Brand Visibility

The aim is to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.


Generate leads and conversions

 Moreover, the objective is to generate more leads and conversions for Selco USA. by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.


On-page Optimization

  • Optimize page titles and meta descriptions
  • heading tag suggestions
  • Image optimization
  • Internal linking
  • Footer Optimization
  • cannibalization Issue
  • Competitor Analysis

Technical SEO

  • website speed
  • Trailing slash issue
  • canonical tag suggestions
  • SEO Friendly URL Optimization
  • Update Schema code - FAQ schema & rating schema
  • Hreflang Issue
  • 404-page issue
  • Update sitemap file
  • orphan pages
  • Implement GA, and GTM code for tracking events & goals

Backlink Building

  • Using high DA pa websites for backlink creation
  • do-follow backlink creation

Content creation

  • Give content outline suggestions
  • Blog optimization


Ranking Overview - After

 The audit performed in September 2019 revealed that initially, almost 90% of the target keywords were ranking anywhere in the search results.

After implementing our SEO strategies, we monitored the performance of our targeted keywords. The keyword ranking improvements between September 2019 and December 2022 are summarized below:





In conclusion, the SEO case study of Selco USA.com highlights the significant improvements in the website's search engine rankings and online visibility through the implementation of various SEO techniques.

This experience underscores the vital role of continuous scrutiny and evaluation of SEO performance to pinpoint areas for enhancement and adapt strategies accordingly. Through a persistent examination of performance metrics and data-informed decisions, SELCO USA has successfully sustained and improved its visibility in search results.

In essence, this story illustrates that with a thorough and strategic SEO approach, businesses can expand their presence in organic search results, draw a broader audience, and ultimately boost conversions and revenue.

The creation of high-quality content, encompassing blog posts and product descriptions, has been instrumental in establishing SelcoUSA.com as an authoritative presence within its industry, thereby elevating its search engine rankings and online footprint.



Keyword Research & Optimization

Keyword research and optimization is essential for SEO success. The Selco USA project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.


Site Structure & Navigation

Site structure and navigation can impact SEO performance. The Selco USA project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.

Content Quality and Relevance

High-quality and relevant content is critical for SEO success. The Selco USA project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.


Link Building

Building high-quality backlinks from authoritative and relevant websites is critical for off-page SEO success. The Selco USA project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0, etc.



On-Page Optimization

  • Conducting regular content audits to identify areas for improvement and optimization.
  • Continuously refining and optimizing the keyword strategy to target relevant, high-traffic keywords and long-tail keywords.
  • Regularly testing and optimizing website structure and navigation to make it easy for search engine crawlers and users to find and navigate the site.
  • Regularly creating and optimizing content, including web blog posts, to improve relevance and increase engagement.
  • Regularly implementing advanced schema markup to provide search engines with additional context and improve the visibility of the website in search results.
  • Continuously testing and optimizing website speed and mobile optimization.


Off-Page Optimization

  • Developing and executing a long-term link-building strategy that focuses on building high-quality, relevant links from other authoritative websites in the same industry or niche.
  • Building and maintaining a strong social media presence to increase the website's visibility and drive traffic to the website.
  • Using advanced analytics and reporting tools to measure the impact of off-page optimization efforts and optimize the strategy accordingly.

Ongoing analysis and monitoring

  • Regularly reviewing web analytics data to identify trends and opportunities for improvement.
  • Conducting ongoing competitor analysis to identify new opportunities and potential threats.
  • Staying up-to-date with the latest search engine algorithm updates and industry best practices to ensure the website remains optimized for search engine rankings.
  • Continuously testing and optimizing the website's design, content, and user experience to improve conversion rates and user engagement.


Client Testimonials

We were in a jam trying to bring more traffic to my website. But when we teamed up with SNV Services for their SEO project, it was a total game-changer. Their on-page and off-page SEO tactics were on point, and the results were seriously impressive. Our website's search engine rankings shot through the roof and we saw a significant boost in organic traffic. We are giving SNV Services a big thumbs up for anyone looking to step up their website's SEO game.