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Selfie Booth Co - PPC

A Picture-Perfect Success Story of Capturing a Profitable Online Presence for Selfie Booth Co.


  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials


Selfie Booth Co. was launched in 2016 & by a professional photographer who knew there had to be a better way to take photos at events. It is a modern photo booth with cutting-edge technology. They provide customizable "Rental" packages to create memories and bring fun to the events. 




Here is the Framework of SWOT Analysis


  • Visually Appealing Website 
  • USPs (Unique Selling Point) 
  • Personalized Keepsakes
  • Versatility
  • Unique User Experience


  • Lack of Online Presence 
  • High Competition
  • Seasonal Demand
  • Limited Market
  • Limited Geographical Reach


  • Diversification
  • New Market Research
  • Geographical Targeting
  • Competitor Analysis
  • Better ROI


  • Economic Turndown
  • COVID-19
  • New Technology
  • Changes in Consumer Preferences
  • Negative Reviews


Landing Page

The Landing Page, CTR, and Ad Relevance metrics were notably low, suggesting subpar user experience and negatively impacting the optimization score of the account.


Inefficient Account Structure

The account structure was below par and demanded a comprehensive restructuring, leading to poor conversion rates and wasteful ad spending.


No Conversion Tracking Setup

Conversions were not tracking correctly and conflicted with the overall data. The GTM and Analytics configurations were not established



 The client wanted:

  •  To invest in marketing and advertising campaigns that target the desired audience and build awareness of the brand.
  •  To create a profitable business providing a fun and interactive experience for customers.
  • To take and share high-quality photos of themselves through a modern and customizable selfie booth.

Business Challenge

The company experienced challenges in establishing its online presence and encountered difficulties in generating leads. In addition, the company sought to expand its operations to various states within the United States and aimed to provide unparalleled photo booth rental services across the nation.



To achieve optimal results, we began by gaining a thorough understanding of the business, analyzing competitors, conducting extensive keyword research, and providing landing page suggestions and impressive ad content. We then regularly optimized the account, relying on frequent market research to track relevancy, accuracy, and reach.






In this case study, we summarize how we started our efforts and generated traffic to our website using a variety of tactics and strategies. 


While the techniques we used were helpful, it is essential to keep in mind that PPC is a very technical field, and every business is different. Your business can use several strategies to improve its traffic; however, it's important to keep in mind that each tactic should be tailored to the company's strengths and weaknesses.



  • Understand the Business
  • Competitor Research 
  • Keyword Research 
  • Site Structure & Navigation
  • Content Quality and Relevance



  • Regular Monitoring
  • Campaign Optimization 
  • Search Terms Filtration
  • Remove Negative Keywords

Client Testimonials

I was struggling to increase traffic to my website https://selfieboothco.com/, but the PPC project undertaken by the team at SNV Services was a game-changer. The PPC suggestions implemented were comprehensive, and the results were outstanding. The website's traffic dramatically, and we saw a significant increase in conversation. I highly recommend SNV Services for anyone looking to improve their website's traffic.