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Selfie Booth Co - SEO

A Picture-Perfect Success Story of Capturing a Profitable Online Presence for Selfie Booth Co.

INDEX

  • A Brief Overview of Lezzat
  • SWOT Analysis
  • Problem & challenges
  • Objectives & Goals
  • Solutions & Implementation
  • Results & Data Matrix
  • Conclusion
  • Lessons Learned
  • Future Plans
  • Client Testimonials

OVERVIEW

Selfie Booth Co. was launched in 2016 & by a professional photographer who knew there had to be a better way to take photos at events. It is a modern photo booth with cutting-edge technology. They provide customizable "Rental" packages to create memories and bring fun to the events. 

 

 

SWOT ANALYSIS

Here is the Framework of SWOT Analysis

Strengths

There is high-quality content on a website that ranks well for certain keywords. Skilled and experienced SEO professionals in-house or working in our company. With the help of analytics and data, we can make informed decisions.

 

Weaknesses

The website lacked optimization in its metadata and needed improvements in its link profile. Additionally, it had a poorly structured architecture. This resulted in low website traffic and overall poor website performance

 

Opportunities

The main advantage of opportunities to develop links with influencers and other businesses. Make use of new and emerging SEO techniques and trends to improve your SEO strategy. The company can use content marketing to attract more visitors or it can optimize its website for local search.

 

Threats

This is a highly competitive industry that relies heavily on search engine optimization (SEO) to stay ahead of the competition. We recognize that there are many companies in your industry that have already established strong SEO strategies, and as a result, it was tough to beat competitors

 

PROBLEM & CHALLENGES

Constantly Changing Algorithms

Search engine algorithms are constantly changing, making

it difficult to maintain consistent rankings over time. This means that SEO strategies must be constantly updated and adjusted to stay relevant and effective

 

Technical Issues

Technical issues with website structure, coding, and server configurations can have a major impact on SEO performance. We have identified and fixed these issues for our website.

 

  • Site Speed
  • Mobile Responsiveness
  • Broken Links
  • Duplicate Content
  • Broken Links
  • SEO Friendly URL Optimization
  • 301 Redirection Suggestions
  • Improper Use of Header Tags
  • Alt attribute
  • canonical tag Suggestions

SEMrush Issues

Technical issues with website structure, coding, and server configurations can have a major impact on SEO performance. We have identified and fixed these issues for our website.

 

Lack of Quality Content

Content is a crucial element of SEO, and a lack of quality content can limit the effectiveness of an SEO strategy. Developing high-quality content that is engaging, informative, and optimized for search engines was a challenge.

 

OBJECTIVES & GOALS

Increase Organic Traffic

The primary objective of this project was to increase the amount of organic traffic to the website.

Improve Search Engine Rankings

 Our goal was to improve the website's search engine rankings for specific keywords or phrases related to services and products.

 

Enhance User Experience

The objective wasv to improve the user experience of the website by optimizing website design, navigation, page load times, and making content more engaging and relevant.

 

Increase Brand Visibility

The aim was to increase brand visibility and awareness by improving search engine rankings and driving more organic traffic to the website.

 

Generate leads and conversions

Moreover, the objective was to generate more leads and conversions for Selfie Booth Co. by optimizing landing pages, improving call-to-action buttons, and creating more engaging and persuasive content.

 

SOLUTIONS & IMPLEMENTATIONS

On-page Optimization

  • Optimize page titles and meta descriptions
  • heading tag suggestions
  • Image optimization
  • Internal linking
  • Footer Optimization
  • cannibalization Issue
  • Competitor Analysis

Technical SEO

  • website speed
  • Trailing slash issue
  • canonical tag suggestions
  • SEO Friendly URL Optimization
  • Update Schema code - FAQ schema & rating schema
  • Hreflang Issue
  • 404-page issue
  • Update sitemap file
  • orphan pages
  • Implement GA, GTM code for tracking events & goals

Backlink Building

  • Using high DA pa websites for backlink creation
  • do-follow backlink creation

Content creation

  • Give content outline suggestions
  • Blog optimization

RESULTS & DATA MATRIX

Ranking Overview - After

Here is the current ranking of the site's mapped seed keywords on the USA's Google search engine result page:

 

 

AUDIANCE OVERVIEW

GOAL COMPLETIONS

TRAFFIC CHANNELS

CONCLUSION

By comprehending the project's needs, requirements, and conflicts, we built SEO strategies that effectively catered to the client's business model, resulting in substantial business growth driven by organic leads. We are determined to further enhance organic traffic through lead-focused strategies.

 

LESSONS LEARNED

Keyword Research & Optimization

Keyword research and optimization is essential for SEO success. Selfie Booth Co project highlights the importance of conducting thorough keyword research and optimizing website content, including product descriptions and category pages, to target relevant keywords.

 

Site Structure & Navigation

Site structure and navigation can impact SEO performance. Selfie Booth Co. project highlights the importance of a clear and logical site structure that is easy to navigate, which can help search engine crawlers understand the site's content and improve user experience.
 

Content Quality and Relevance

High-quality and relevant content is critical for SEO success. Selfie Booth Co project highlights the need for unique, informative, and relevant content that includes target keywords and meets user intent.

 

Link Building

Building high-quality backlinks from authoritative and relevant websites is critical for off-page SEO success. Selfie Booth Co project highlights the need for a solid link-building strategy that includes tactics such as competitors, niche links web 2.0, etc.
 

 

FUTURE PLANS

On-Page Optimization

  • Conducting regular content audits to identify areas for improvement and optimization.
  • Continuously refining and optimizing the keyword strategy to target relevant, high-traffic keywords and long-tail keywords.
  • Regularly testing and optimizing website structure and navigation to make it easy for search engine crawlers and users to find and navigate the site.
  • Regularly creating and optimizing content, including web blog posts, to improve relevance and increase engagement.
  • Regularly implementing advanced schema markup to provide search engines with additional context and improve the visibility of the website in search results.
  • Continuously testing and optimizing website speed and mobile optimization.

 

Off-Page Optimization

  • Developing and executing a long-term link-building strategy that focuses on building high-quality, relevant links from other authoritative websites in the same industry or niche.
  • Building and maintaining a strong social media presence to increase the website's visibility and drive traffic to the website.
  • Using advanced analytics and reporting tools to measure the impact of off-page optimization efforts and optimize the strategy accordingly.

Ongoing analysis and monitoring

  • Regularly reviewing web analytics data to identify trends and opportunities for improvement.
  • Conducting ongoing competitor analysis to identify new opportunities and potential threats.
  • Staying up-to-date with the latest search engine algorithm updates and industry best practices to ensure the website remains optimized for search engine rankings.
  • Continuously testing and optimizing the website's design, content, and user experience to improve conversion rates and user engagement.

Client Testimonials

I was struggling to increase traffic to my website https://selfieboothco.com/, but the SEO project undertaken by the team at SNV Services was a game-changer. The on-page and off-page SEO techniques implemented were comprehensive, and the results were outstanding. The website's search engine rankings improved dramatically, and we saw a significant increase in organic traffic. I highly recommend SNV Services for anyone looking to improve their website's SEO.