Facebook Paid Ads
NONPROFIT PPC MARKETING takes care of
everything from Grant Application to full Campaign
and Analytics setup.
Do Facebook Ads Work?
If you want to be sure you’ll get a good return on your marketing investment from Facebook ads, the first place to turn for insight is naturally going to be hard numbers. We’ve compiled some statistics here to highlight Facebook’s effectiveness as an advertising channel:
- 22% of the world’s population is made up of active Facebook users, including 68% of adults in the United States.
- 76% of users look for interesting content on Facebook and content consumption on Facebook has increased 57% since 2014.
- 66% of social media users log on to learn about new products and services.
- Customers who like a business on Facebook are 79% more likely to make a new purchase than non-fans.
- A 2015 study found that 52% of consumers were influenced by Facebook when making both online and offline purchases—and rising.
- Facebook’s hyper-targeted Custom Audiences feature lets you advertise so specifically that advertisers have seen their new customer acquisition costs decline by as much as 73%.
- When it comes to building awareness, the average cost per thousand impressions (CPM) for Facebook ads is around $7.29 versus upwards of $35 for television commercials.
- Facebook is also useful in the B2B realm—73% of people say they use Facebook for professional purposes.
All in all, it seems pretty clear that Facebook has a great deal of potential when it comes to delivering an appreciable return on any business’s marketing investment.
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