Make sure your business website load faster because nothing irritates more than a morosely loading web page. ‘Bounce rate increases as page speed goes up and vice-versa’. If your website loads horribly slow, it results in a general loss of traffic as consumers wouldn’t prefer to spend time waiting for a page to load; instead, visit your competitor’s website. Read-on a few tips to improve your website loading speed:
- Optimize videos and images present on the website
- Pick the right hosting plan or upgrade your web hosting package
- Minimize HTTP calls
- Enable browser caching
- Create a Landing Page for Christmas Deals
Give your site an awesome festive look, just like retailers decorate their shops on festivals.
Create a unique, theme-based landing page for Christmas—On your festive web page, highlight jaw-dropping deals on products and categories, add compelling content with festive-specific keywords, and insert catchy call-to-action to trigger consumer interest. The chances of the ranking of such pages are more than any other landing or non-centralized festive page. This practice can spurt a festive emotion in your potential buyers.
‘Better online visibility brings more organic traffic, leading to improved sales figures’.
- Plan a Robust Festival-oriented SEO Strategy
‘Be patient. Good things take time, and do not happen overnight!
SEO is a powerful technique to improve a website’s ranking. It’s an on-going process that is divided into two parts viz On-page and Off-page.
- On-page Optimization
It’s a one-time process, which includes-
- Relevant keywords research
When it comes to festive SEO, keyword plays a vital role.
For each festival, you’ve to research a new set of keywords. Like, Christmas is approaching, you can pick keywords like Christmas decorations, Christmas getaways, top Christmas gifts, Christmas offers, and so on.
- Content Optimization
Inserting keywords in the content means making your website pages more attractive to search engines. If you pick a new set of keywords, then surely, you need to place it on your website for better results.
Well, incorporating new keywords does not mean changing the whole content; instead, the smart move is to update the existing content. It’s beneficial in two ways—First, optimizing content is easier and can be implemented promptly, and second, you do not need to make fresh efforts as existing content pieces already have backlinks.
- Optimize title tags and meta tags.
- Do image & video optimization.
- Do proper internal linking as it can help you to drive shoppers to various product pages.
- Off-page SEO
Off-page SEO is a technique that involves all actions taken outside of your website, which impact your website’s rankings within search engine results pages. Building quality backlinks is important for better rankings and improved visibility.
If you’re new to the SEO world and need reliable assistance, approach experts offering SEO SEM Services. They can help you take your venture to new heights using their diverse digital marketing skills.
- Coordinate SEO With Other Inorganic Marketing Efforts
Performing your website SEO is indispensable, but coordinating it with other online marketing efforts help you to better achieve your marketing goals. Besides SEO, you can think of investing in PPC services. It may be costly but has the potential to increase sales with too many folds. Paid campaigns provide businesses with the opportunity to display their website within the sponsored listings of the search engine.
To get a maximum bang from your PPC investment, partner with us for the best PPC reseller program. We have handled several PPC projects till date, our experience lets us deliver impressive paid search results and surpass all your expectations.
The festive season is a great time to achieve a major part of your possible annual revenue; your genuine efforts help you encash this opportunity.
We hope these tips can help you boost your festive sales! If you have any queries or need professional assistance, get in touch with us today!