Non profit PPC

NONPROFIT PPC MARKETING takes care of
everything from Grant Application to full Campaign
and Analytics setup.

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Get the maximum out of Google Grants

We help your Non Profit to get $10.000 a month in free Google Ads Credit and use it all to achieve your internet marketing objectives. Raise more, attract volunteers or promote your initiatives on Google with the help of experienced Google Ad Grants Certified Professional.

How we Work

Apply for Ad Grants

We work individually with each Non Profit to craft and submit a perfect Ad Grant application. So far 100% of our clients have been approved by Google.

Discuss Objectives

While waiting for the approval we work on the PPC Campaign strategy. We identify campaign themes, key messaging and KPIs. We also setup Google Analytics tracking to measure goal completions.

Draft, approve, launch

We conduct in-depth keyword research, write multiple compiling ad copies, specify targeting and bidding strategies utilizing Google best-practices. After getting client’s approval campaigns go live.

Grant Challenge

Cost-per-click (CPC) bid cap of $2 is due to competitive character of Google Ads auction, a major obstacle in utilizing the full $10,000 a month in Google Ad Grants. Common health-related keywords for instance cost on average as much as $3.2/click ¹

Next to bid cap all Ad Grants Google Ads accounts need to comply with these & few more requirements

5% Minimum click-through rate

Average click-through rate must not fall under 5% in 2 consecutive months.

Mission-based keywords only

1-word phrases, generic keywords and keywords with low quality scores are not allowed.

Approved domains only

Ads might link to pre-approved high quality domains only. Commercial advertising is restricted.

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Free Account Compliance Audit

Has your Ad Grant account been suspended? You are not sure if you are fully compliant? We can help!

Automated account audit is fast and free way to ensure that your account is in good standing. Understand if you are compliant with all new Ad Grants program requirements already or what do you need to change to become fully compliant. Audit is fully automated and only takes a few moments.

Ensure policy compliance

Run our audit and find out if you follow all program rules. Identify problematic areas, fix them upfront and avoid account suspension.

Get compliance tips

Our audit does not end by stating what the problems are. We will also deliver a list of optimization ideas and tips to achieve full compliance.

Free and 100%
safe

Our audit works automatically, it is absolutely free and safe. No data will be shared and nothing is your account will be modified.

Expert audit

We have reviewed hundreds of Google Ads accounts. Contact us and we will be also glad to conduct manual in-depth audit of your account.

Our Approach

Long Keywords

Longer phrases capture the true search intent, are cheaper and usually convert better than most common keywords, which makes them ideal for Non Profit Marketing Campaigns. Forget about time-consuming keyword mining, we will do this for you.

Dynamic Ads

Google offers an automated targeting option that helps you get more conversions by locating high-performing audiences based on existing audiences and post-click landing pages. By automatically optimizing your campaigns over time, Google Ads learns which audiences work for you and shows your ads to only those audiences.

Conversions

Conversion quality and quantity maximization is the ultimate goal of every campaign. We set up tracking and make sure all actions are captured, attributed and interpreted correctly. Maximize conversions bidding strategy helps us bid over usual maximum of $2.

Remarketing

We put full Google Ads potential to work against achieving tangible results for your Non Profit. Through Retargeting search and display campaigns we serve your ads repeatedly to engaged audience ensuring highest possible conversion rate and ROI

Our Portfolio

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Project Title

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